ASK: Create a beer brand that is based on a series (could be Netflix or Amazon, a video game, a high-profile pop star. Something trending that speaks to Millennials and Gen Z). Chosen: FLEABAG
Develop a six pack with 3 different designs, packaging, mock-ups, 3 ads, and a digital tattoo.
PROCESS: Research several packaging solutions before settling on a dark and irreverent tone. I hand-illustrated the packaging to be mysterious and provocative.
For the tattoo component, I did extensive research into what was technologically possible with digital tattoos and created the idea of a lie-detecting tattoo with a small LED light.
